Penfold Books
Series design
Pryce Service Design
The forms, signs and steps that decide whether a service works.
Get in touchHello
I'm Rowan Pryce.
Service and systems designer · Cardiff
I redesign public services from the form outwards: the letters, signs and steps that decide whether someone gets what they are entitled to. Research first, always with the people who use it.
Get in touchMore about me
Selected case studies
Wrenhouse
Hospitality identity
Clayworks
Studio brand, 2024
Bridgefoot
Civic wayfinding
Marrowbone
Restaurant brand
Haldane & Co.
Stationery, 2023
Seawall
Campaign, 2024
Pennyworth
Retail identity
Harbourlight
Identity, wayfinding
Coldwater Supply Co.
Packaging, 2024
Meridian Press
Publishing identity
Saltmarsh Trust
Charity rebrand
Northline Review
Editorial design
Fathom Journal
Quarterly, 2023
Tidewater Ferries
Signage system
About
The forms, signs and steps that decide whether a service works.
Service and systems designer · Cardiff
rowan@example.com